How they describe themselves: Michigan-based HTMA is an innovative FinTech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. HTMA offerings include Banker Jr., Member Jr., and now Plinqit, the first savings app of its kind that pays users for engaging with content through its patent-pending Build Skills™. For more information, visit www.htmobileapps.com.
How they describe their product/innovation: Plinqit is a brandable, mobile first platform that is elegant and highly powerful at the same time. Unlike any other savings app on the market, its patent-pending Build Skills™ pays users for engaging with content, creating higher user engagement for financial institutions. Created by Millennials for Millennials, the Plinqit platform helps financial institutions connect with this important demographic in a meaningful, relevant way – while aligning data, behavior and incentives. For more information, visit www.plinqit.com.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions