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EVERFI and Zelle Partner to Boost Youth Financial Literacy

A new partnership between youth financial literacy technology company EVERFI and Zelle parent Early Warning Services will provide 1,000+ high schools and 50,000 students with free financial education courses.

“Our partnership with Zelle is based on shared principles that we can do more together than alone, especially when it comes to inspiring social change,” EVERFI President of Financial Education Ray Martinez said. “In the past decade, we have seen how education can transform lives. We welcome Zelle to our community of organizations, institutions, and educators to revolutionize the way education is developed and delivered – using today’s technology to connect learning to the real world and equip communities with the skills they need for success in the 21st century.”

EVERFI’s technology enables FIs to offer personalized financial education to their customers, employees, as well as SME and commercial clients via a mobile-first, interactive platform. The on-demand financial education content is organized into short, “micro-learning” modules inside of major topic areas such as banking, retirement planning, homeownership, and investing. EVERFI said it may add topic areas such as student loans and small business information in the future.

This week’s announcement is the latest indication of Zelles’s commitment to financial literacy. The payments company partnered with Stacks House in March in an initiative to boost women’s financial empowerment and independence. Last month, the company introduced its Pay It Safe program to help educate consumers on how to defend themselves against fraud and scams.

“Banking is going through an unprecedented rate of change, improving our lives through speed and convenience, but also introducing a new set of risks for the uninformed,” Early Warning Chief Marketing Officer Rose Corvo said. “We’ve partnered with EVERFI to navigate this change and are committed to making sure the next generation has access to the knowledge to help them understand the impact of technology so they may thrive in this ever-changing landscape.”

EVERFI demonstrated its EVERFI Achieve financial wellness solution at FinovateSpring 2019. Founded in 2008, EVERFI drives social change in a variety of areas – from financial wellness to prescription drug safety to workplace conduct – using its interactive SaaS community engagement platform. With more than 30 million users of the technology to date, EVERFI has raised $251 million in funding from investors including The Rise Fund and TPG Growth, as well as support from Amazon founder and CEO Jeff Bezos and Google Chairman Eric Schmidt.

Named to Deloitte’s 2019 Technology Fast 500 earlier this month, EVERFI acquired U.K.-based social education firm EdComs and announced a digital education partnership with UBS – both in October. Tom Davidson is CEO and co-founder.