FinovateFall 2012 / PlayMoolah

Presenter Profile:

How they describe themselves: PlayMoolah is on a mission to change the way kids use their money. We design fun technologies for kids to experience money management to earn, spend, save, invest, and give. Through real dollars, real action, and real impact, we hope for kids to take control of their money and become empowered by using it to live their dreams and create value for society.

How they describe their product/innovation: With a fun online platform that brings families together, PlayMoolah offers a great way for financial institutions to plug in and improve online customer engagement, account activity, and life-time value of their family customer segments, all while bringing financial literacy to kids around the world.


Bus. Dev. & Sales: Audrey Tan, Co-Founder,, (650) 394-5010,
+65 9101 3381
Press: Min Xuan Lee, Co-Founder,, (650) 240-6146, +65 9696 6393

More Videos: FinovateFall 2012