How they describe themselves: CrediVia is an online marketplace for smarter, simpler, faster commercial real estate loans. The company was formed by lenders and borrowers hoping to eliminate the broken, impersonal financing process that results in strained lender-borrower relationships and delayed funding. CrediVia, meaning The Way to Credit, provides a dynamic platform for interested lenders to connect with qualified borrowers. Its marketplace matches each loan request to multiple viable lender options, placed with intent and based on criteria certain to take the deal to closing. CrediVia is borrowers’ return source for financing and lenders’ reliable source for leads specific to their lending requirements.
How they describe their product/innovation: CrediVia’s cloud-based platform centralizes all borrower data and digitizes lenders’ application workflow. Borrowers enter application data once and the platform safely stores confidential data and documents essential to a loan’s application, underwriting and approval. Borrowers are connected with a host of interested lenders looking for deals on the marketplace, and lenders receive a complete loan package from qualified borrowers, expediting decisioning and loan approvals. Borrowers are better prepared to negotiate with data that is complete and lender-ready. And, as a result, the number of unnecessary subsequent iterations between borrower and lender will decrease.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)