Finovate Debuts: GoodData Helps Banks Put Their Data to Work


Every financial services organization produces data, but not all of them organize and “product-ize” the information because dealing with high data volumes is costly. GoodData seeks to help financial services companies monetize their data in a cost-efficient manner.

Blaine Mathieu, chief marketing and products officer, explains: “For us and for our clients, data and analytics are our profit center. We do this by helping you take your data, wrap it in analytics, and product-ize it and then distribute those products securely and on a massive scale.” Mathieu points out that “turning data into insight and finally into action is something we call a smart business application.”

At FinovateFall 2016 earlier this year, GoodData—used by companies across a range of industries—unveiled a product specifically for the financial services sector. The analytics delivered by GoodData help financial institutions personalize applications for clients’ needs, improve customer loyalty, and potentially increase sales.

Company facts:

  • Based in San Francisco
  • Founded in 2007
  • 42% of Fortune 500 companies use GoodData
  • Its network is made up of more than 40,000 global businesses across a variety of industries
29101696883_a1d2b6c568_kGoodData’s Blaine Mathieu, chief marketing and product officer, and Marco Mankerious, senior sales engineer, on stage at FinovateFall 2016.

We caught up with Roman Stanek, CEO and founder of GoodData, for a personal perspective on the company and its future plans.2fe61bd

Finovate: What problem does GoodData solve?

Stanek: The GoodData platform allows enterprises to take their latent data and turn it into a profit center. Customers embed analytics into their existing workflows to distribute customized analytics to their entire business ecosystem. GoodData allows you to launch data products in weeks or months, not years. Our team of experts support enterprises from inception through launch, and with thousands of successful launches we can help enterprises monetize their data assets quickly and easily.

Finovate: Who are your primary customers?

Stanek: GoodData’s primary customers are large corporations who have recognized the value in their data and are disrupting their markets by offering data products to their end users. GoodData works with companies in all verticals with the following industries leading the way: healthcare, media, retail, financial services, travel and hospitality, along with ISVs across all verticals.

Finovate: How does GoodData solve the problem better?

Stanek: By embedding analytics into the business users’ daily applications, thereby eliminating the need to toggle between applications, insight is delivered at the point of action. Given that most business users aren’t analysts, dashboards also provide suggested actions to front-line managers to easily make decisions.

Finovate: Tell us about your favorite implementation of your solution.

Stanek: One of my favorite implementations is with ServiceChannel, a facilities management company that has completely disrupted their market. Along with providing analytics to their customers, they’ve also provided data to the contractors vying for work who would not normally think about data analysis. They’ve also provided predictive analytics to their customers by bringing in weather and geography data to help gauge when they may need to contract for HVAC work prior to large storms or heat waves, as an example. We have dozens and dozens of examples of customers who have completely changed the way their industry looks at and uses data today.

Finovate: What in your background gave you the confidence to tackle this challenge?

Stanek: I became an entrepreneur in the mid-90s, and while there were some difficult lessons learned, as with any successful project, I enjoyed the challenge of building a team and a company. I am constantly innovating in the dynamic, high-tech sphere and have over 20 years’ experience to help guide my decision making.

Finovate: What are some upcoming initiatives from GoodData that we can look forward to over the next few months?

Stanek: GoodData is excited about helping companies building smart business applications to allow all those involved in the business ecosystem access to actionable analytics. We’re also very excited about how GoodData plays a role in AI with our predictive and prescriptive analytics capabilities.

Finovate: Where do you see GoodData a year or two from now?

Stanek: You’ll see GoodData partner with large SIs to expand our network and bring analytics to everyone in the business network. We’ll work with innovative companies interested in disrupting and transforming their industry. And we’ll continue to focus on our AI technology.

GoodData’s Blaine Mathieu, chief marketing and product officer, and Marco Mankerious, senior sales engineer, debuted at FinovateFall 2016:

Finovate Alumni News


  • “Andreessen Horowitz Leads $25 Million Investment in Quantopian
  • “Finovate Debuts: GoodData Helps Banks Put Their Data to Work”
  • “Nutmeg Spices Things Up with New $37 Million Investment”

Around the web

  • FinDEVr alum Smart Token Chain completes first smart token transfer via Ripple network.
  • From apps to APIs: Dwolla rebrands as platform.
  • PwC unveils Vulcan Digital Asset Services, a suite of digital currency solutions including digital wallets and international payment processing.
  • Entersekt to power mobile app security for FirstBank.
  • CoverHound partners with Metromile to offer more coverage options for auto and property insurance.
  • WealthForge exceeds $250M in transactions completed on platform.
  • Kabbage hires chief technology officer and chief data officer.
  • AutoGravity to power digital car sales and finance app for Fletcher Jones Motorcars.
  • Visa Developer Challenge winner Corezoid earns recognition at Money 20/20 Hackathon.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Boku Lands $13.75 Million in Venture Funding

Around the web

  • Tradeshift, Taulia, and GoodData earn spots on Battery Ventures/Glassdoor’s “50 Highest Rated Private Cloud Companies to Work For” roster. See GoodData next week at FinovateFall in New York.
  • Sesloc FCU picks Symitar Episys core system from Jack Henry & Associates for in-house processing.
  • Q2 announces redesign of its corporate website.
  • First Annapolis interviews Cardlytics CEO Scott Grimes, co-founder.
  • NCR honored by 2016 Industrial Design Excellence Awards.
  • NuData Security Included in Industry Analyst Reports by Gartner for Fraud Detection
  • Top Image Systems names Brendan Reidy CEO.
  • Worldpay renews Ingenico terminal contract.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateFall Sneak Peek: Good Data


FF2016-Logo-wdate-largeA look at the companies demoing live to 1,500+ fintech professionals on 8/9 September 2016. Register today.

GoodData is the leading platform for financial services and technology companies to create and distribute self-service analytics.


  • Interactive data products targeting B2B partners
  • Benchmarking sales and purchase behavior across locations to improve strategies
  • Cross-merchant analysis to identify co-marketing opportunities

Why it’s great
Financial service and technology companies can distribute analytics across their business networks and embed analytics in their existing solutions to maximize their competitive offering.


Presenter: Blaine Mathieu, Chief Marketing and Product Officer
With 25+ years’ executive experience, Mathieu leads GoodData’s global product and marketing strategy, investing in new market penetration and growth, and accelerating an innovative go-to-market model.

Finovate Alumni News


  • Finovate Debuts: How the Kore Bots Deliver More than Your Average Chatbot
  • DriveWealth Expands APIs for Wealth Managers
  • Braintree, Finicity, and Twilio Take Top Honors at API World Awards

Around the web

  • BankBazaar wins “Emerging Brand of the Year” and “CEO of the Year” at seventh CMO Asia Awards.
  • Fintech News Switzerland highlights Currency Cloud and Zopa in a look at London’s top rising fintech stars.
  • Boku brings direct carrier billing to Windows 10 phones in the United Kingdom and Italy.
  • Markit enhances WSO software suite to offer new levels of automation for syndicated loan market.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.


Ready for a Sneak Peek? How to Best Prepare for FinovateFall


To give you a sense of the many new ideas at the upcoming FinovateFall conference in New York, we’ve launched our Sneak Peek series. Eight companies are featured each week leading up to the 8/9 September event (tickets now available).

In the meantime, here is a quick summary of the 66 announced companies (six more are in stealth mode). It’s a lot to take in; pace yourself!

  • Agreement Express offers an an end-to-end platform that helps traditional financial institutions automate labor-intensive parts of the customer onboarding process to remain compliant while quickly opening customer accounts.
  • Aleo’s marketplace uses e-procurement, e-commerce and supplier financing bundled in a single open platform to offer small and medium enterprises an online procure-to-pay solution.
  • AutoGravity’s mobile-first digital marketplace helps digitally minded customers, looking to buy and finance a vehicle, circumvent the inefficiencies of the auto-financing process by leveraging the full potential of their smartphone.
  • Avoka’s customer-acquisition platform integrates multiple fintech services to help banks, wealth managers and insurers use mobile and digital channels to onboard customers.
  • Backbase offers 60-second onboarding for financial services companies to accelerate customer acquisition with a simple, fast, and seamless omnichannel onboarding journey.
  • Bankjoy offers developers a banking API for a modern, real-time, holistic interface for credit unions and community banks.
  • Bitbond’s automated, international credit-scoring mechanism compares small business-loan applicants from different countries by using machine learning and data from the applicant’s business accounts.
  • Bluescape offers large financial services companies a highly interactive, visually collaborative platform that uses real-time, cloud-based architecture that’s ultra-scalable, all-capturing, and accessible anytime from any device.
  • BondIT offers financial advisers and portfolio managers a data-driven solution that uses machine learning advanced algorithms to manage fixed-income portfolios and solve optimization challenges.
  • brandCrowder has developed an alternative investment platform focusing on branded franchises. It leverages 45+ years of franchise-operations experience to help retail investors finance franchises, helping to bring them to market quicker.
  • Clinc’s mobile, voice-activated personal financial adviser uses artificial intelligence to help consumers get answers to financial questions and tasks.
  • Consdata offers banks and financial institutions a comprehensive platform for e-form management and customer-communication complexities.
  • Currencycloud’s dedicated API services use intelligent APIs to help businesses with the cost, limitations, and boundaries of existing payment infrastructure.
  • Daon bridges convenience and security by offering financial services companies a mobile biometric authentication platform that turns a smartphone into a mobile capture device.
  • Divy’s app and social investing community uses an approachable interface and engaging content to help first-time and emerging investors access direct marketing and financial literacy material.
  • Dynamics offers issuers and their cardholders interactive payment cards and an authorization-based, real-time loyalty processing system.
  • ebankIT’s platform offers financial institution clients an omnichannel experience.
  • Econiq’s Conversation Hub uses color-coded conversations to help bank and insurer frontline staff, and operational management and executives avoid disconnected customer conversations in branches and contact centers.
  • Envestnet | Yodlee offers millennials a solution for measuring financial health and promoting a healthy financial lifestyle.
  • Experian CrossCore is a single platform that helps manage customer identities, fraud-prevention tools, workflows and decision strategies in an easy-to-use and scalable format.
  • EyeVerify’s Eyeprint ID offers banks and other financial services companies eye biometrics via smartphone cameras for convenient, secure and private authentication.
  • Featurespace’s ARIC Engine helps financial services clients spot and prevent fraud attacks in real time using adaptive behavioral analytics.
  • Finicity offers an API for companies to build financial apps.
  • Fiserv helps financial institutions enable social finance by providing customers access to a safe, collaborative bank-secured social funding product.
  • Full Profile uses the blockchain and smart contracts for real-time settlement and reporting of physical agri-commodities to help farmers, buyers, banks and government counter party and credit-risk exposures.
  • FutureVault’s cloud-based filing cabinet helps financial service providers and their clients organize asset documents and accounts using a secure, structured and collaborative B2B2C cloud environment.
  • GainX’s SaaS platform uses decades of market research and leading-edge technology to help large financial institutions overcome innovation and adaption failures.
  • GoodData helps large banks, credit-card processing and insurance companies commercialize and monetize their data using a scalable, manageable and secure platform that is exclusively designed for data products and embedded analytics.
  • iBank Marketing offers millennials a multifunction digital wallet to help them achieve personal goals around life events by using its local eco-system that bridges consumers and small- to medium-sized enterprises.
  • identitii uses tokens and blockchain to help financial institutions with KYC, CTF and AML compliance using an information layer over legacy systems.
  • InSpirAVE’s social e-commerce platform curates advice and financial support from the user’s friends and family, financial institutions, and merchants. It helps multiply savings, for big-ticket purchases for customers who otherwise may not be able to afford them, by placing important goals for life’s special moments within reach, without the crushing burden of debt.
  • KORE’s platform transforms enterprise applications, online banking and mobile apps into personalized, conversational engagements to help financial institutions meet customer-experience expectations using the power of bots and simplicity of messaging.
  • LendingFront’s lending platform leverages a cloud-based system that furnishes small businesses with capital using their cashflow data.
  • Lidya offers African small- to medium-sized enterprises access to finance using online receivables-based lending and proprietary credit scoring.
  • Liferay’s Digital Experience offers banks a richer understanding of customers by orchestrating personalized customer experiences.
  • M1 Finance places assets held in low-yielding cash accounts into an asset-linked bank account and intuitive investment platform.
  • MapD’s Immerse helps quantitative hedge fund and asset managers query datasets with billions of rows in real-time by applying the parallel processing power of GPUs to the challenges of databases, visualization and analytics.
  • MarketX’s cross-border investment platform helps international investors with the lack of liquidity for U.S. startup shares and limited access to U.S. pre-IPO investment opportunities.
  • ModoPayments offers financial companies a digital payments hub to connect disparate sources of value to diverse destinations using Modo’s COIN technology.
  • Moonraft Innovation Labs helps banks innovate and evolve by rapidly adapting to changing market needs using Catamera, its unique customer experience delivery framework.
  • Moven’s growing platform reaches the millennial, mobile first, digital native audience by bringing banking (specifically savings) into the moment.
  • MX helps financial institutions become true advocates for their account holders by using analytics to power a revolutionary category of data-driven money management.
  • nanoPay offers a payments and loyalty solution for merchants.
  • Overbond’s digital platform offers transparency, efficiency, and liquidity in the fixed income market for corporate issuers, investors, and dealers.
  • Personetics offers financial services providers a digital personalization platform that uses real-time, ultra-scalable predictive analytics to keep customers engaged in the digital age.
  • ProActive FinTech uses a phone app and debit card featuring unlimited mini bank accounts and pre-purchase categorization to help millennial moms with cash-flow management.
  • QE Data offers commercial banking systems a real-time predictive model for net cash-flows that uses machine learning, rich visualization, speedy deployment and real-world banking experience.
  • Qumram uses 100% real-time, video-like recording of every mouse movement, keystroke and button click to help financial services organizations with compliance and transparency issues relating to digital business.
  • RightCapital’s financial and tax-planning platform helps advisers deliver unbundled, quality financial planning and tax-planning services. It works to efficiently and digitally help consumers with the lack of viable business and technology solutions.
  • SaleMove offers financial institutions a live engagement platform to help sell and service complex financial services products online. The platform uses instant video chat and guided browsing with no downloads or installations.
  • Sindeo’s self-directed consumer rate quote and prequalification tool simplifies home financing and refinancing using an integrated platform that offers consumer, real estate partner, and adviser tools that conform to CFPB regulation and ensure a simple and easy consumer experience.
  • SpeechPro’s customer onboarding solution offers multichannel access to help CTOs, developers and other technologists focus on KYC, identity and verification.
  • Swych’s mobile gifting platform offers gift-card recipients a better way to buy, gift, and manage gift cards.
  • Tango Card’s RaaS API 2.0 uses simple-yet-complete delivery technology and domain expertise to help enterprises deliver incentives efficiently and effectively.
  • TokBox’s Financial Services Accelerator Pack offers banks and financial organizations secure and easy-to-embed, real-time communications technology.
  • TransUnion’s interactive data-visualization solution uses big data and analytics to connect and interpret consumer financial data for lenders.
  • Trulioo’s GlobalGateway uses traditional and cyber ID data sources to offer banks, financial services providers, and online marketplaces secure access to reliable, global data sources for instant ID-verification.
  • Trusona’s anti-replay and TruToken technology offers an insured identity platform for sensitive assets.
  • Unbill’s API enables companies to offer bill pay in their app or technology platform without complicated integration or high costs.
  • Uniken’s REL-ID, a card-not-present approval solution, uses mobile API tool kits and DMZ software appliances to help enterprises secure mobile communications.
  • Urban FT’s enhanced, white-label digital banking platform gives financial services organizations, wireless carriers, and other consumer-facing organizations a long-term, competitive advantage that makes their brand integral to customers’ daily financial and online social activities, financial tools, and social features.
  • Xentral Station’s supply-chain funding app helps vendors of all sizes receive cash for trade financing within 24 hours.
  • Zenmonics uses a single, common platform to help banks and their customers minimize friction in customer engagement with channelUNITED.
  • Zooz offers an agnostic, cross-border payments platform to help merchants act on payment processes and save money to maintain their client base.

Stay tuned on the blog for more detailed descriptions. And don’t forget to register now to reserve your spot.