Utility bill data solution provider WattzOn has unveiled SNAP, a new product for energy and cleantech firms that leverages AI to capture data from utility bills. SNAP will enable sales teams to provide prospects with faster, customized quotes and pricing, as well as make it easier for them to onboard new customers.

WattzOn CEO Martha Amram said SNAP was part of her company’s effort to give sales professionals in the industry the digital tools they need. “Leading solar and energy companies are out in the field, meeting potential customers where they are at,” Amram said. “Mobile data capture solutions are critically important for converting leads into customers, and for instantly offering customized plans that meet customer needs and secure profitable operations.”

A streaming data service, SNAP works by leveraging a set of pre-trained, machine learning models to automatically extract utility bill information from PDF files and images displayed on supported devices. Extracted data is sent to customers via API in seconds, and can be readily integrated into CRM, ERP, and custom software solutions. New utilities can be added to SNAP’s library to ensure broad coverage across states. And while the solution is pre-set for residential utility bills, SNAP can be configured for both commercial and industrial utility bills, as well.

“Our years of market experience have shown that adding the option of data capture from a single utility bill in paper or PDF form increases consumer engagement and sales conversion rates,” Director of Product Management for WattzOn David Nelson said. “I’m delighted that our powerful machine learning system can be applied to this important use case, opening up new sales opportunities for our customers.”

WattzOn demonstrated its Personal Energy Management Platform at FinovateSpring 2012. The company currently offers two solutions for the energy and cleantech industry in addition to SNAP: LINK, which extracts data and bills from utility accounts directly; and GLYNT, WattzOn’s automated, instant data extraction system for utility bills and other documents.

Headquartered in Mountain View, California, WattzOn was founded in 2008.