Card-Linked Offers Consolidates: Edo Interactive Acquired by Augeo

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From 2011 to 2013, card-linked offers (CLO) was all the rage– you could say it was the AI of that era. The trend peaked in 2012, when it seemed every other fintech company added some type of card-linked offers. As is typical with explosive trends such as these, we’re now seeing industry consolidation.

This week that consolidation comes in the form of successful CLO player Edo Interactive being acquired by Auego. Minnesota-based Auego will add Edo’s CLO technology to its loyalty and engagement offerings, which will provide Edo access to a larger client base. The terms of the deal were not disclosed.

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Since launching in 2007 Edo has partnered with hundreds of national and local merchants, helping each tailor a personalized digital marketing campaign to drive sales. At FinovateSpring 2012, the Nashville-based company (pictured right) launched its GeoCommerce feature that enabled retailers to push offers to users’ phones based on their geolocation.

Ed Braswell, Edo CEO said, “…the combination of our platforms helps solve the challenges many others face with content and delivers the strategy, data insight and analytics required for programs to be sustainable and successful. Heading into 2017, we intend to deliver the next generation of card-linked loyalty with the most premier partners in the space.”

This is Auego’s seventh acquisition since launching in 1998. The company will preserve the Edo brand along with its operations and headquarters location.

Finovate Alumni News

On Finovate.com

  • NatWest, RBS to Offer Clients Business Banking Solutions from FreeAgent.
  • Card-Linked Offers Consolidates: Edo Interactive Acquired by Augeo.
  • Dwolla Raises Capital, Relaunches Access API.

Around the web

  • Persia International Bank chooses core banking technology from Temenos.
  • Kensho Technologies CEO Daniel Nadler weighs in on cybersecurity in the Age of Trump.
  • Rabobank to deploy UP Immediate Payments from ACI Worldwide.
  • Asset manager Schroders picks Capriza to help drive digital transformation.
  • Stuart Frankel of Narrative Science writes about bots and advanced natural language generation technology in Harvard Business Review.
  • De Surinaamsche Bank expands relationship with Fiserv to deepen core banking

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alums Are Top Tech Startup Fundraisers in Four States

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An interesting infographic from CB Insights reveals four Finovate/FinDEVr alums to be the most well-funded tech startups in their respective states.

“Using CB Insights data, we analyzed the most well-funded startups by state, based on disclosed equity funding,” read the CB Insights blog accompanying the map. The survey did not include debt funding and companies that had to have raised at least $5 million. The survey also excluded Alaska or Hawaii, which had no qualifying startups.

Avalara_FinDEVr2015_logoAvalara (Washington State)

CashStar_Grayscale_Logo_No_TagCashStar (Maine)

edo_Interactive_logoedo Interactive (Tennessee)

 

Kabbage_logoKabbage (Georgia)

For more on funding for Finovate alums, check out our funding year-in-review, Finovate Alums Raise More than $3 Billion in 2015.

Finovate Alumni News

On Finovate.com

  • “StockTwits Offers Brokerage Functionality Powered by Robinhood”
  • “Finovate Debuts: bleu Unveils its Beacon-powered, Point-of-Sale Solution”

Around the web

  • TechCrunch names Stockpile gift card on list of Awesome Gifts For Your Favorite 20-Something.
  • Prosper recognized as 24th fastest-growing company on Deloitte’s Fast 500. San Francisco Business Times places Prosper as number 3 of the Fastest Growing Companies of 2015.
  • Kashoo launches period-locking feature to lock data within prescribed timeframes.
  • Built in Colorado names Google, OnDeck, Ping Identity, Personal Capital, Xero, and PaySimple on list of top 100 tech companies in Colorado.
  • TickSmith’s TickVault platform earns the fast-growing firm an Innovators Award from FIA.
  • CenturyLink and Cogent enter into interconnection agreement.
  • RAGE Frameworks partners with Genpact, leveraging AI to automate financial processes.
  • Los Alamos National Bank chooses FIS as its new core banking provider.
  • National Bonds to deploy AML Risk Manager from Fiserv.
  • Geezeo launches its Life Infused Financial Experiences custom apps.
  • Let’s Talk Payments looks at edo Interactive and its partnership with Visa Europe.
  • Azimo extends its money-transfer service to Nigeria.
  • Fidelity Clearing and Custody teams up with EverSafe to help prevent elder financial abuse.
  • TransferTo joins forces with Continental Money to bring remittance services to Africa.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

Around the web

  • edo Interactive brings its card-linking technology to the Rewards Network.
  • ZenPayroll changes its name to “Gusto,” adds health care and worker’s compensation to its services.
  • Boku partners with Japan’s Ueshima Coffee Company to allow customers to top up coffee cards using their mobile phones.
  • Cachet Financial Solutions receives approval from its issuing bank and MasterCard to offer Select Mobile Money for corporate clients.
  • KPMG and Matchi form alliance to enhance access to financial innovation.
  • Radius Bank partners with Prosper to direct customers interested in personal loans to the marketplace lender and receive referral fees.
  • Eastern Bank to pilot Stratos partner program.
  • Handpoint receives undisclosed investment from Icelandic VCs Eyrir Sprotar and Frumtak to fuel U.S. expansion.
  • WePay launches ACH-transfer capability to expand its payment-type platforms offered to customers.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • “Mogl Earns $8 Million Investment Ahead of FinovateFall Debut”
  • “VATBox Locks Up $24 Million Growth Equity Investment”

Around the web

  • edo Interactive launches Blended Activation to give advertisers flexibility in how offers are redeemed.
  • nymi teams up with TD Bank and MasterCard to develop heartbeat-based, biometric authentication for contactless payments.
  • Generations Federal Credit Union hires Insuritas to upgrade its insurance agency offerings.
  • Intrade Magazine interviews Daniel Abrahams, CurrencyTransfer CEO.
  • Top Image Systems reports Q2 revenue growth of 21%.
  • Flint Mobile enhances its iOS app that leverages Apple’s digital wallet ecosystem.
  • Check Point Software Technologies and Wavecrest Computing partner to integrate Wavecrest’s Cyfin reporting tool with Check Point’s Next Generation Threat Prevention solution.
  • Austin Business Journal ranks BancVue’s Kasasa as number 6 in its 2015 Best Places to Work contest.
  • Tradeshift acquires Merchantry, a cloud-based, product-information-management provider for $30 million in cash and stock.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • SizeUp, Token, and Pendo Systems Win at Innotribe 2015 New York
  • Vantiv Brings its Payment and Processing Solutions to the USPS
  • Finovate Talks Payment API Security with John Canfield, VP of Risk for WePay

Around the web

  • American Banker talks with LendingRobot about liquidity in P2P lending.
  • Wallaby now has 2,700 credit cards and 500 banks in Cardbase database. Come see Wallaby at FinDEVr in San Francisco.
  • SuiteRetail joins Avalara’s community of certified solution partners. Check out Avalara at FinDEVr 2015, 6/7 October.
  • Tradier Brokerage integrates with OneOption LLC to advance options trading platform.
  • GeekWire considers Avalara’s success, including its corporate lounge, at the U.S. Open.
  • PYMNTS interviews Souheil Badran, newly appointed president and CEO of edo Interactive.
  • Nuno Sebastião, CEO of Feedzai, talks with PYMNTS about fraud detection.
  • Pindrop Security launches Pindrop Labs.
  • Financial Times lists Personal Capital in its Top 300 RIA List.
  • iBe publishes study on customer experience in banking and fostering innovation.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Edo Interactive Completes $20 Million Series E Round; Names Badran CEO

edointeractive_homepage_May2015

In a round led by Baird Capital, VantagePoint Capital Partners, and Nashville, Tennessee-area investors, edo Interactive has raised $20 million in new funding. The Series E round takes the company’s total capital to more than $93 million.

In addition to the funding, edo Interactive announced a new president and CEO. Souheil Badran will take the helm from Ed Braswell, who founded the company in 2007; Badran remains with edo Interactive as executive vice chairman.

The new funding will be used to speed up development of edo Interactive’ s technology and products, expand sales and marketing, and explore business development and strategic partnerships, such as with Visa Europe, announced October 2014.

Badran previously worked as senior vice president and general manager for World Payments, and SMB of commerce for Digital River. He also served as SVP and general manager at First Data Corporation, VP and GM at VeriSign, and director of commercial banking at Digital Insight. Braswell pointed to this experience in welcoming Badran to the company he founded: ” Souheil has successfully developed global payment solutions and built businesses in the payments and commerce space,” Braswell said. “This expertise, combined with a proven track record of increasing revenues and profits, makes him an ideal match for edo.”

edo Interactive specializes in helping merchants provide personalized offers that are readily available via credit, debit, or mobile device. The company’s card-linked offers platform gives merchants insight into customer behavior and helps make future offers and rewards ever more in line with shopping habits. Edo has more than 200 banks enrolled on its platform, with a total cardholder reach of more than 200 million customers. The company’s more than 500 merchant partners include Whole Foods Market, Crate & Barrel, and The Body Shop.

edo Interactive last appeared on the Finovate stage as part of FinovateSpring 2012 in San Francisco. The company demonstrated its GeoCommerce Offers technology that enables a purchase at one merchant to trigger an offer or reward at another nearby merchant in real-time.

Finovate Alumni News

On Finovate.com

  • FreeAgent to Crowdfund $1.6 Million Funding Round
  • edo Interactive Completes $20 Million Series E Round; Names Badran CEO, President

Around the web

  • Halliburton Federal CU to use Insuritas to launch insurance agency.
  • Receivables Exchange appoints James W. Toffey as new CEO.
  • PayPal, Xero, Intuit, HelloWallet, & TD Ameritrade win 2015 Webby Awards.
  • TransferWise launches updated Android app with one-tap payments for more than 360 currency routes.
  • SumUp releases SumUp terminal payment SDKs for iOS and Android.
  • AMP Credit Technologies appoints chief technology officer.
  • Dwolla launches ability to schedule recurring payments for a specific day, recurring schedules, and cancellation criteria.
  • NICE Systems sells its cyber and intelligence division to Elbit Systems for $158 million.
  • Photos from FinovateSpring 2015 last week are now available on the Finovate Flickr feed.
  • OptionNET Taps Tradier for Rollout of Trading Directly from Their Platform.
  • Kabbage partners with Sage Payment Solutions to create small business loan offering.
  • PayPal’s OneTouch checkout service now supports all merchants using BigCommerce, even when consumers don’t have the PayPal app installed.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Alumni News– October 14, 2014

  • Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgFinovate Debuts: Malauzai Software.
  • Cross County Savings Bank to deploy DNA account processing platform from Fiserv.
  • Apps from MasterCard and Deluxe earn spots in PaymentsSource’s “8 Wallet Apps That Go Beyond Payments.”
  • Arxan and Xamarin extend Mobile Application Protection to developers.
  • Coinbase hires former Sr. adviser to Homeland Security & Gov’tl Affairs Committee, John Collins, to head gov’t affairs.
  • Equities.com interviews Prosper.com’s Ron Suber regarding CFGE, Peer-to-Peer Lending and Working with Big Banks.
  • RBS partners with Taulia to offer dynamic discounting with e-Invoicing to corporate customers.
  • Backbase named a visionary in the Gartner’s Magic Quadrant for Horizontal Portals 2014.
  • Holvi accounts now use International Bank Account Numbers (IBANs).
  • Forte Payment Systems announces new partnership with The Master’s Touch, LLC to power eNoticesOnline bill presentment service.
  • Visa Europe partners with edo to make its performance marketing platform available to 500 million European bankcards.
  • Xignite teams up with FactSet to provide fundamental market data from the cloud.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.