FinovateSpring 2015 / Hip Pocket

Presenter Profile:

How they describe themselves: Hip Pocket helps financial institutions engage their customers and prospects in powerful online conversations that provide confidence and savings for the user and more loans for the bank. We do this with patent-pending software that combines intuitive user experience, unbiased peer data, logical product analysis, and an integration with real-time product rates. Our clients understand the need for technology to complement their role as a trusted advisor and trust Hip Pocket to do just that.

Software integrates with institution’s existing website and supports mortgage, auto loan, and retirement product comparisons.

How they describe their product/innovation: Our mortgage comparison product first launched in July of 2014 and we released our second version of the software at FinovateSpring.

After collecting eight simple data points from the consumer, this unique application accesses relevant peer data as well as the financial institution’s current rates to show the consumer where she ranks compared with her peers and what to do about it. This product delivers a relevant savings analysis for the customer (something they want), more loans for the institution (something you want), and increased trust & engagement between the two parties.

Product distribution strategy: Through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev., Press, Sales: Mark Zmarzly, CEO,, 402-802-1005

More Videos: FinovateSpring 2015