Hip Money launched a Kickstarter campaign to help founder Mark Zmarzly and his team take the next step in the development of their new savings app. The campaign began at 11 a.m. Wednesday morning, and Hip Money is throwing a launch party later that afternoon at Fuse Co-Working in Lincoln, Nebraska.  It’s the first fintech app to go the Kickstarter route and is already more than halfway to its $15,000 goal.

“Hip Money is helping to fuel a movement,” Zmarzly wrote in the invitation to the event. The app is designed to help millennials and young professionals save more money easier. With a swipe, Hip Money users can transfer small amounts of money to their savings or to prepay a loan. “Millennials want to live their lives in the present while not feeling like they’re failing when it comes to their financial future,” Zmarzly said.

Pictured (left to right): Hip Pocket’s Todd Cramer, head of design, and CEO Mark Zmarzly, founder, demonstrated their mortgage comparison software at FinovateSpring 2015 in San Jose, California.

Hip Money is the latest product from Zmarzly, who demoed his Hip Pocket mortgage comparison software solution last year at FinovateSpring 2015. Emphasizing Hip Money’s potential to help borrowers as well as savers, Zmarzly estimates the app will save the average user more than $100 in interest each year by transferring “extra” cash into loan repayments.

And like modern political campaigns, the Hip Money Kickstarter comes with both movement and manifesto. Referring to his app as part of the “Fingers Up” movement (#FINGERSUP), Zmarzly said, “Our goal was to create a movement of people that forces our country’s banks and financial systems to rethink the way they do business—a movement that would force change with a single app and a million FU fingers.”

That’s a swiping, INDEX finger, by the way.

Summer is once again a busy time for Zmarzly. His Hip Pocket solution was featured in Inc.’s look at the Silicon Prairie last July, a month after Hip Pocket was named one of three finalists for Startup Voodoo’s Most Promising Startups award. Hip Pocket earned a runner’s up spot at the inaugural FinCon FinTech Startup Competition held in Charlotte, North Carolina last fall.

What do you put in a Hip Pocket?

Hip Money, of course!

Hip Money is the new PFM solution designed by the company that brought us Hip Pocket, the mortgage-rate-comparison calculator. We wrote a few weeks ago in our Finovate Debut conversation with Hip Pocket founder and CEO Mark Zmarzly that the company would be looking to expand into other related markets. With the introduction of Hip Money, that expansion has begun.

Hip Pocket debuted its new solution at the inaugural Fincon Fintech Startup Competition in Charlotte, North Carolina, last month, picking up a runners-up award of $1,500 in cash. (Note that the first prize was a tie between two other Finovate alums: FamZoo and TickerTags!)

From left: Todd Cramer, head of digital experience/design, and CEO Mark Zmarzly, founder, presented Version 2.0 of Hip Pocket at FinovateSpring 2015 in San Jose.

Hip Money is a personal finance-management app that seeks to complement human behavior in pursuit of higher savings rates rather than change it. According to reporting in Bank Innovation, Hip Money’s signature feature, Swipe to Save, enables users to set aside a certain amount for saving with a simple swipe when prompted. Savings goals can be personalized by target amount and date. According to Zmarzly, it works because it requires minimal user action and leaves “the math” to the app.

Those interested in Hip Money can leave their email address at the website in order to be notified when the app is ready. The solution will be available on a white-label basis, and can be included as part of a bank’s existing mobile app.

Hip Pocket, developer of Hip Money, was founded in June 2013 by Mark Zmarzly and is headquartered in Lincoln, Nebraska. The company made its Finovate debut at FinovateSpring 2015 in San Jose.