Stockpile Raises $30 Million to Boost Millennial Stock Ownership

Millennial-focused brokerage firm Stockpile has pulled in $30 million this week in a Series B funding round led by Fidelity. Mayfield, Arbor Ventures, Hanna Ventures, Wang Ventures, and others also participated.

This investment boosts the California-based company’s total raised to $45 million. Avi Lele, Stockpile’s founder and CEO said the company will use the funds to “bring stock investing to more millennial customers and expand its unique features.”

David Milstein of Eight Roads, who is joining Stockpile’s board as a part of the investment said, “Stockpile has had tremendous success in attracting the next generation of investors.” He adds, “Their innovative approach takes the mystery out of stock investing and opens up access to all. They have put the stock market on a gift card.”

Stockpile launched in 2015 and sells its gift cards directly to consumers online and on store shelves via a partnership with Blackhawk Network. The company has also partnered with a number of Fortune 500 companies, including Verizon and FIS, who offer Stockpile gift cards as employee and/or customer incentives.

“We’re on a mission to make it simple for everyone – especially young, first-time investors – to save and invest for their future,” said Lele. “Fractional shares make market investing fun, easy, and personal. Even someone with only a few dollars can buy a piece of a favorite brand like Amazon or Alphabet, which are currently trading close to $1000 a share.”

Earlier this year Stockpile made a move to boost its client base with former Loyal3 customers and in 2016 the company acquired SparkGift, transferring SparkGift’s customer base to its own brokerage platform for free. Founded in 2010, by Avi Lele and Sanj Kulkarni, Stockpile launched at FinovateSpring 2014 in a demo that won Best of Show.

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Loyal3 Shuts Down, Stockpile Steps Up

As Tupac once said, “I don’t have no fear of death. My only fear is coming back reincarnated.” Unlike Tupac, however, Loyal3 users have nothing to be scared of. That’s because even though Loyal3 is shutting down its IPO marketplace and discount brokerage platform on May 19, stock gift card company Stockpile has stepped in to allow Loyal3 clients to transfer their shares to its platform.

Launched in 2008, Loyal3 sought to democratize capital markets by helping novice investors purchase fractional stock shares. Users could browse the company’s portfolio of 70 stocks and invest with as little as $10 per stock, with zero fees. The company’s batch trading strategy executed trades once per day. At FinovateFall 2014, the company showed off its mobile IPO marketplace where users could view the IPO status, receive IPO pricing and allocation notifications, and confirm or withdraw their IPO reservations.

To capture Loyal3 clients, Palo Alto-based Stockpile has facilitated the onboarding process for the new customers. Users just sign up for a Stockpile account, email a recent Loyal3 account statement to Stockpile’s customer support, and Stockpile returns a (mostly) pre-filled account form. Users complete, sign, and upload the form to Stockpile, which oversees the transition of assets over to its platform. The only wrinkle is that Stockpile cannot accept stocks from Frontier and Nokia; users will need to cash out those stocks.

This isn’t Stockpile’s first move to expand its user base. In 2016, the company acquired SparkGift, transferring SparkGift’s customer base to its own brokerage platform for free. In 2015 the company partnered with Blackhawk Network to offer physical gift cards in denominations of $25, $50, and $100 at select U.S. retailers. Founded in 2010, by Avi Lele and Sanj Kulkarni, Stockpile launched at FinovateSpring 2014 in a demo that won Best of Show.

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Stock Gifting Platform Stockpile Acquires SparkGift

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Just in time to remind you of what would make a great Father’s Day gift, stock gift card company Stockpile acquired SparkGift, a startup behind a similar stock egifting idea.

Stockpile will transfer SparkGift’s customer base onto its own brokerage platform for free in the next three months. Upon transferring, SparkGift customers will receive new features, including 99-cent stock trades, an iOS app, and the ability for kids and teens to independently check their own accounts and place trades (with their moms’ and dads’ permission, of course).

Stockpile CEO Avi Lele describes SparkGift as “an innovator in personalizing and democratizing the stock market for the millennial generation” saying that the San Francisco-based startup “shares Stockpile’s mission of making investing accessible to everyone.”

Palo Alto-based Stockpile allows users to buy fractional stock shares starting at $10. In 2015 the company partnered with Blackhawk Network to offer physical gift cards in denominations of $25, $50, and $100 at select U.S. retailers.

Founded in 2010, Stockpile CEO Avi Lele and Chief Commercial Officer Dan Schatt launched the company at FinovateSpring 2014 in a demo that won Best of Show.

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