How they describe themselves: edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit & debit cards & mobile devices. Through its card-linked offer platform, edo Marketplace, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. For more information, visit www.edointeractive.com.
How they describe their product/innovation: Following FinovateSpring 2011 where edo unveiled the world’s first ever real-time redemption of a card-linked offer, we’re returning in 2012 to take the next step forward in our vision to transform shopping & saving. The innovation we’ll demo – the ability for a purchase at one merchant to trigger the awarding of an offer to a second, nearby merchant in real-time – shifts the focus of mobile advertising from “check-in” to “check-out.” Introducing “GeoCommerce” by edo, the next wave of innovation in the card-linked offers space.