Optimove Acquires PowerInbox’s DynamicMail Business

Relationship marketing hub Optimove has taken a step further in helping brands build an emotional relationship with their customers. The New York-based company announced today it acquired DynamicMail from PowerInbox.

DynamicMail specializes in real-time email personalization and dynamic subscriber engagement and is expected to boost Optimove’s growth. Here’s how Optimove described the acquisition in its announcement: “After being built and developed as a brain, the company is now at a position to acquire muscle and give our clients a more holistic solution to their relationship marketing needs.”

The 3,000 brands that use Optimove can now email their subscribers that can be updated in real-time to keep the contents relevant at the time the consumer opens it. Brands can also include dynamic content such as countdown timers, videos, and information, such as weather, that is based on a reader’s current location.

As a part of the transition, eight of DynamicMail’s employees will join Optimove’s team. The financial details of the deal were not disclosed.

Optimove was founded in 2009 with a mission to “empower marketers with the emotional intelligence required to communicate with their customers most effectively at all times, via all available channels.” At FinovateFall 2017, the company’s CEO & Founder, Pini Yakuel, showcased the Science-first Relationship Marketing Hub. That same year, the company’s clients sent more than 3 billion personalized emails to their customers.

Finovate Alumni News

On Finovate.com

  • Optimove Acquires PowerInbox’s DynamicMail Business.
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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

 

FinovateFall Sneak Peek: Optimove

A look at the companies demoing live at FinovateFall on September 11 through 14 in New York. Pick up your tickets today and save your spot.

To customer-centric businesses, Optimove is the Science-First Relationship Marketing hub that drives measurable growth by autonomously generating actionable insights which empower customer engagement.

Features

  • Plan, execute and optimize a complete, winning customer marketing plan
  • Leverage predictive customer modeling, AI, and machine learning
  • Automate effective customer communications that maximize revenues

Why it’s a must-see
Optimove’s Relationship Marketing Cloud combines predictive data science and multi-channel campaign automation to help marketers maximize customer engagement, loyalty, and value.

Presenter

Pini Yakuel, Founder and CEO
Yakuel is Founder and CEO of Optimove, the Science-First Relationship Marketing Hub, and a thought leader on analytics-driven customer marketing, entrepreneurship, and business-building.
LinkedIn

Finovate Alumni News

On Finovate.com

  • Emailage Raises $10 Million in Round Led by Anthos Capital.

Around the web

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  • ING Bank in Czech Republic to deploy decision management software from FICO.
  • Virtual StrongBox secures 5th patent for secure document exchange technology.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.