Endor Protocol Brings Big Data Prediction Power to the People

Predictive analytics platform Endor announced the launch of its Endor Protocol this week. Powered by MIT’s Social Physics technology, the solution empowers organizations and individuals to analyze and query sizable data sets and produce AI-generated business predictions. The technology enables observers to identify patterns in customer behavior that can be used to tailor services and offerings in multiple use cases – including fintech.

One big advantage of Endor’s use of Social Physics technology is that it enables users to work on encrypted data streams. This means that businesses can leverage data for insights and predictions without jeopardizing user privacy.

“We are extremely excited to officially launch the first version of the Endor Protocol,” company CEO and co-founder Dr. Yaniv Altshuler said. “Our vision from the company’s inception was to enable anyone, regardless of size and budget, to benefit from advanced AI and predictive analytics at an affordable price.”

Raw ERC-20 and Ethereum blockchain data will be the first data available during the Protocol’s launch, and will be unlocked via the EDR utility token. Altshuler has extended the invitation to potential data partners to join Endor in what he called “the AI revolution,” and assures customers that all future partners will be reviewed to “ensure the highest quality of data.”

Endor demonstrated its “Google for predictive analytics” platform at FinovateFall 2017. With partners including Coca-Cola and fellow Finovate alum Mastercard, Endor made headlines last December when CEO Altshuler was named to Silicon Republic’s 15 trailblazing entrepreneurs to watch in 2019 roster.

Earlier this year, the company added Cardano CEO and co-founder of Ethereum, Charles Hoskinson, as senior advisor. Hoskinson, whose firm is developing a smart contract platform that leverages open source blockchain technology, called the launch of Endor’s platform “an important step towards democratizing access to AI and data science.”

Endor was founded in 2014, and is headquartered in Tel Aviv, Israel. The company has raised $50 million in funding, and includes Innovation Endeavors among its investors.

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.


Endor Raises $45 Million in ICO

Predictive analytics specialist Endor has raised $45 million in an initial coin offering that was launched just last month. This fast funding is a reminder that ICOs as a funding source for startups will be one of the big fintech stories of 2018.

“During the pre-sale we received a staggering amount of participation requests,” the company’s homepage reads. “Our motivation was to allow as many contributors as possible to participate, which was achieved by significantly limiting the individual contribution amounts, This torrent of support allowed us to reach our pre-defined cap of $45 million.”

More than a funding source, Endor’s ICO will also be the key to accessing the company’s predictive analytics platform. Known as “Google for predictive analytics,” Endor combines massive computing and MIT-developed proprietary social physics technology to create a predictive analytics platform that responds to questions asked in plain language with automated accurate predictions. This is accomplished without requiring coding experience or expertise in data science. And after the company’s successful ICO, all that businesses will need in order to take advantage of the new technology is a pocket full of EDR, the company’s cryptocurrency tokens.

Left to right: Endor Chairman Doron Alter and COO Inbal Tirosh demonstrating the company’s predictive analytics platform at FinovateFall 2017.

The company has developed the ENDOR.coin protocol to help “democratize data science,” specifically by making predictive analytics more accessible to SMEs. Endor issued 1.5 billion EDR tokens, with 20% of the total available as part of the ICO. The company says that 40% of the tokens generated will be used to finance R&D efforts. The tokens were initially priced at $0.27 USD. In his review of the offering at CryptoCompare, Ricardo Bago points out that companies will pay in tokens for prediction analysis of their data and are compensated with EDR token “when insights derived from their data are being used for predictions.” This, Bago suggests, helps “incentivize the contribution and maintenance of high-quality data streams.”

For a deep dive into the data science behind, social physics and the Endor protocol, check out the white paper from Altshuler and Pentland published earlier this year. The technology promises:

  • Constantly-expanding catalogue of predictions
  • Do-it-yourself API for advanced users
  • Automatic fusion of private and public data
  • Guaranteed data privacy
  • “Predictions by the people for the people”

Headquartered in Tel Aviv, Israel, Endor demonstrated the company’s predictive analytics platform at FinovateFall 2017. Endor was named a Cool Vendor in 2017 by Gartner, and a Technology Pioneer by the World Economic Forum. The company was featured earlier this month in a profile on UTB (Use the Bitcoin). Yaniv Altshuler is co-founder and CEO, having taken the helm from Doron Alter who transitioned to the position of company Chairman at the beginning of the year. Endor includes Coca-Cola, Twitter, and Mastercard among its clients and is partnered with fellow Finovate alum, Market Prophit.

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateFall Sneak Peek: Endor

A look at the companies demoing live at FinovateFall on September 11 through 14 in New York. Pick up your tickets today and save your spot.

Endor is the first predictive software platform that lets business users ask any question and get high-quality results in minutes instead of months.


  • Designed to overcome traditional machine learning challenges
  • Helps organizations become predictive in minutes, not months
  • Requires no coding, no data cleaning, nor a team of PhDs

Why it’s great
Endor is based on Social Physics: a new science, originating at MIT, that uses big data to build a predictive, computational theory of human behavior.


Doron Alter, Co-Founder and CEO
Alter’s background of identifying emerging technology trends and working with innovative startups forms the perfect backdrop for his passion in helping banks and financial institutes become predictive.

Inbal Tirosh, VP Product Management
Tirosh’s vast experience working in senior product and strategy roles in innovative startups fuels her drive to perfect a product that helps finance organizations use their data and become predictive.