FinovateFall 2017 / Optimove

Presenter Profile:

How they describe themselves: Optimove’s mission is to empower marketers with the “emotional intelligence” required to communicate with their customers most effectively at all times, via all available channels. Optimove’s goal is to help companies in the financial services, retail, gaming and Internet services verticals grow their businesses by more successfully engaging and pleasing their existing customers. The company, with offices in New York, London and Tel Aviv, provides products and services to more than 250 brands worldwide, including Oanda, Ebury, Payoneer, Chubb, 1-800-Flowers, StitchFix and Deezer.

How they describe their product/innovation: Optimove’s Customer Marketing Cloud combines the science of data and the art of marketing to help marketers deliver personalized, realtime, multi-channel customer marketing campaigns. Optimove’s unique suite of technologies enables marketers to maximize customer engagement, loyalty and lifetime value. The Optimove Customer Marketing Cloud implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer retention plan. Optimove consolidates all available customer data and then applies predictive customer modeling, AI and machine learning to micro-segment customers, forecast their future behaviors and value, and automate the delivery of the most effective communications possible.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev.: Yoav Susz, Director of Business Development,, 1-888-235-5604
Press: Amit Bivas, Chief Marketing Officer,, +972-52-819-5040
Sales: Alon Tvina, Chief Commercial Officer,, +44-20-3608-1270

More Videos: FinovateFall 2017