Courtesy of a partnership with NestReady, Missouri-based West Community Credit Union will soon offer a new and improved homebuying experience to its 26,000 members. The partnership between West Community CU and NestReady came about after the credit union’s president and CEO, Jason Peach, attended an event at fintech accelerator SixThirty.
“Our credit union strives to be very early adopters of technology that will enhance our members’ experience,” Peach said. “Being at the leading edge of innovation is important as there are many larger financial institutions as well as non-banks vying for our members’ business.” He praised NestReady’s technology as “a transparent environment” that “streamlines the more challenging aspects” of buying a home.
NestReady demonstrated its white label, end-to-end, homebuying platform at FinovateFall 2018. The technology automates many of the more cumbersome, labor-intensive steps in the mortgage process. It also leverages artificial intelligence and machine learning to give lenders actionable insights during the customer journey to ensure they are able to effectively engage the homebuyer at critical steps in the purchase process. The goal is to help boost the credit union’s role in the full homebuying experience – from the initial home search and discovery all the way through financing.
“Enabling (credit unions) to offer a true end-to-end homebuying experience and making them the trusted brand for every homebuying need is our primary focus,” NestReady CRO Marcos Carvalho said. He added that the company’s technology would help West Community CU “increase engagement and build loyalty.”
Awarded the Midwest Excellence Institute (MEI) Missouri Quality Award in 2018, West Community Credit Union serves members and businesses in St. Louis, St. Charles, and Boone counties. Founded in 1936 as Brentwood Mutual Credit Union, West Community CU has grown into one of the ten largest credit unions in Missouri, with assets of more than $260 million. The credit union, headquartered in O’Fallon, operates eight branch locations as well as mortgage lender West Community Mortgage, which it launched in 2017.
One of Finovate’s newer alums, NestReady announced in June that it was partnering with technology and marketing credit union service organization, CU Solutions Group (CUSG). NestReady also reported in that announcement that CUSG had made an investment in the company, though the amount was not disclosed. This spring, NestReady announced that a new partnership will also bring its technology to the loan originators of South Carolina mortgage banking company, Resource Financial Services.