FinovateFall 2010 / Guardian Analytics

Presenter Profile:

How they describe themselves: Guardian Analytics provides innovative solutions to prevent online banking fraud, helping financial institutions of all sizes protect their customers, their business and their reputation. Guardian Analytics’ FraudMAP uniquely uses predictive behavioral analytics to monitor individual activity from login to transaction and proactively detect suspicious behavior, before money leaves an institution.  Forward-thinking institutions are bolstering their existing controls with FraudMAP for Retail Banking to protect consumer accounts and FraudMAP for Business Banking to protect their corporate accounts and ward off today’s sophisticated cyber crime. The company has deep market and technical expertise spanning data analytics, security, online banking, and fraud.

What they think makes them better: FraudMAP provides instant and transparent protection for all online banking customers against the widest variety of threats, both current and emerging.  Using Dynamic Account Modeling, FraudMAP builds predictive models of individual behavior, identifies suspicious online activity, and provides actionable alerts and rich investigation capabilities. Our approach automatically detects today’s – and tomorrow’s –threats, without requiring fraud rules development or maintenance.  FraudMAP is not threat or pattern specific, and provides coverage across the widest variety of attacks. And because FraudMAP is hosted, financial institutions receive the best possible protection with fast time to implementation, low up-front investment, and the lowest total cost of ownership.


Bus. Dev.: Craig Priess, Founder and VP Bus. Dev. & Products,, 650-383-9212
Sales: Eric LaBadie, VP, Sales,, 650-383-9211
Press: Shannon Walsh, Account Manager, The Bateman Group,, 415-503-1818

More Videos: FinovateFall 2010