How they describe themselves: Backbase exists to create compelling user interfaces that solve today’s eBusiness problems. We combine advanced technology with major agency-level design expertise to create unique online customer engagement platforms for any bank, no matter what IT investments they’ve made to date. Our next-generation portal solutions fuel eBusiness revenues, foster online customer communities, and increase brand loyalty.
What they think makes them better: Most online banking experiences are stuck in the past. To succeed in today’s Web 2.0 world, where banking customers expect dynamic online experiences, all financial institutions must make their online experience their primary competitive tool. Backbase Portal empowers eBusiness executives to attract and retain customers, while achieving improved customer touch-points.