FinovateFall 2010 / Outright

Presenter Profile:

How they describe themselves: Busy business owners run their business on   20 million self employed professionals know in an instant how much money they’re raking in — or if it’s time to cinch their belts.  They can forget all the recordkeeping; records and organizes income and expenses automatically and gets their taxes under control. is for people who don’t want to track expenses (or miss deductions), deal with bookkeeping, or think about what to send the IRS; but DO want to be instantly organized and ready for tax time, have an up-to-the-minute snapshot of how business is going, and use a simple and free accounting solution.

What they think makes them better: Created especially for self-employed people, is a wish come true.  It’s free, saving money for cash starved business owners, and simple; accounting for finances on their terms. is the only application that helps business owners deal with who owes them money, see where their money is going, and know their bottom line, all the time.


Bus. Dev.: Ryan Thompson, VP Business Development,
Sales & Press: Paul O’Brien, VP Marketing,

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