FinovateFall 2010 / SmartyPig

Presenter Profile:

How they describe themselves: SmartyPig is the first and only online banking product that combines the intuitive functionality of Web 2.0 user applications with the viral nature of social networking communities. SmartyPig allows customers to open goal-based savings accounts, earn cash back from top merchants, and invite friends and family members to support their efforts with financial contributions. Separately, SmartyPig provides its banking partners increased visibility as to the timing and amounts of customer deposits, as well as spend data, thereby enabling banks around the world to manage funds and information in the most strategic manner possible.

What they think makes them better: SmartyPig is well-positioned to leverage its deep knowledge of customer psychographic data and purchasing information, as well as its fully audited bank transaction engine, as a means to market a wide array of products and services, from the white labeling of the product itself for top merchants and other financial institutions to a cost-effective deposit and information gathering product for leading non-profits. This precision has allowed SmartyPig to create a powerful, detailed customer information database which serves as a funneling mechanism for directing purchases to specific retail partners and service providers through redemption programs, advertising and product offers.


Sales: Jon Gaskell, Co-Founder & President, 515-256-2086
Press: Sarah Foss, Media Relations, 515-256-2086

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