FinovateFall 2010 / Kapitall

Presenter Profile:

How they describe themselves: Kapitall is a whole new way to invest online and play the market. With our intuitive “drag-and-drop” interface, anyone can explore the market, build their skills with practice portfolios, analyze their choices with powerful yet easy-to-use tools, and share their ideas with like-minded investors, including their Facebook friends. And via a partnership with TD AMERITRADE, Kapitall users can now import “live” portfolios to track their holdings and make trades directly from Kapitall.

What they think makes them better: By making investing a more intuitive and social experience, Kapitall engages and empowers a far broader audience of online investors – particularly younger people who aren’t well-served by the tedium and complexity of established choices. To achieve this, Kapitall has transformed online investing from information-heavy, static webpages into a highly-interactive, visual experience inspired by social gaming – the way the next generation of investors prefers to learn, play and connect with others.


Bus. Dev. & Sales: Sally Wood, VP Business Development & Marketing,, 212-965-8441
Press: Ellen Edelman, Spark PR, 908-322-8998

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