FinovateFall 2010 / ACE Group

Presenter Profile:

How they describe themselves: ACE is a secure website providing comprehensive access to primary private placement transactions, including equity and debt private placements, private investments in public equity (“PIPEs”), as well as limited partnership interests in private equity funds, venture capital funds and hedge funds, to Qualified Institutional Buyers (“QIBs”) and Accredited Investors.  Placement agents for these transactions can use our site to increase demand and improve terms for securities offered by their clients, capitalizing on a broader investor universe, as well as manage the information flow of the transactions for regulatory compliance purposes.

What they think makes them better: ACE improves efficiency by allowing qualified investors to seek out private placement investment opportunities.  Active investors can seek out specific opportunities, based on their investment criteria, rather than relying on inbound calls from placement agents.  Smaller investors can access transactions they would not otherwise have learned about.  This results in better use of available capital and better terms for issuers.  ACE’s process ensures security of confidential information and tracks the flow of material non-public information for regulatory and compliance purposes.  Ultimately, ACE adds efficiency to what is currently a highly manual, labor-intensive process, benefiting Investors, Issuers, Placement Agents and Regulators.


Bus. Dev.: Peter Williams, President & CEO,, 646-213-1457
Sales & Press: Brendan Cahill, COO/CFO,, 646-213-1458

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