FinovateFall 2010 / Strands Labs

Presenter Profile:

How they describe themselves: Strands Personal Finance is an independent business unit of Strands Labs, Inc., an industry leader in the personalization space. The company provides innovative online and mobile personal finance management (PFM) solutions to global financial institutions as well as to the end consumer.

Strands Personal Finance’s scalable and highly customizable software solution enables financial institutions’ customers to better manage their money and allows the financial institution to improve their customer relationships through increased engagement and insights. Financial institutions can gain a deeper understanding of their customers’ needs and further utilize sophisticated recommendation engines to connect the right products to the right customers.

Strands Personal Finance also powers the online consumer PFM service moneyStrands that combines proven core PFM use cases with a cutting-edge UI.

What they think makes them better: Strands Personal Finance’s proven technology is used by some of the world’s largest financial institutions. We’re continuously enhancing our technology to provide the most innovative money management features, designed to help people develop better financial habits. Our team has worked hard this past year to make moneyStrands an effortless way for anyone to take control of their finances quickly, easily and with better results.  By adding advanced cash projection features, further simplifying the user interface and tightly integrating the involved use cases, moneyStrands has become a ‘must-have’ cash flow management tool that is also available for Financial Institutions to adopt in full or module by module.


Bus. Dev. & Sales: Edward Chang, VP Business Development,, 415-398-4333
Press: Lucia Giacomantonio, Community Outreach Manager,, 415-398-4333 x 207

More Videos: FinovateFall 2010