Artificial intelligence (AI) -generated marketing campaign company Persado unveiled a new product this week, along with a fresh $30 million credit facility to fuel even more expansion.

Persado One

Persado One, the new offering, provides personalized emotional engagement at scale. The company says the new development represents the “most significant advancement to date” of Persado’s AI platform. Available through the company’s Enterprise Level of service, Persado One uses deep learning algorithms to deliver personalized messaging to a customer based on their emotional profile.

The company is also launching a professional class of tools to help marketers predict response rates, generate higher performing campaigns, and refine language according to a brand’s style. At launch, the tools will be available for email and social media channels.

“The debut of Persado One and the expansion of Persado’s marketing language cloud solutions mark an important milestone for our company as we continue to reach a broader audience of marketers with tools to directly impact their business,” said Assaf Baciu, Co-Founder and SVP Product & Engineering at Persado. “These innovations are reflective of Persado’s success in generating ROI for the world’s leading brands and increasing marketplace demand.”

Financing

Silicon Valley Bank provided the credit facility, which Persado will use to “fuel the expansion of the Persado Marketing Language Cloud and further the rapid growth of the business.” Alex Vratskides, Persado Co-Founder and CEO said, “As a bank built around supporting innovation, Silicon Valley Bank is the ideal partner in our drive to challenge what’s possible in applying an industry-leading AI technology to marketing and beyond.”

Persado was founded in 2012 to offer brands insight into how consumers respond to their messages in different channels and scenarios. At FinovateEurope 2016, the company’s Chief Revenue Officer Lawrence Whittle launched Persado Go, an automated solution that offers business customers persuasive messaging in real-time via a self-service interface. In the demo, Whittle showed how a bank can create a marketing email to persuade dormant credit card clients to resume their relationship with the bank.

Since 2016, the company has seen a 3.6x increase in user numbers. Pesado counts Oracle, Salesforce, Cheetah Digital, and Oracle+Bronto, as clients and has expanded globally to Europe, Australia, Mexico, Japan, and the Republic of Korea.

With a three-year growth rate of nearly 94x and revenues of more than $17 million in 2015, Persado came in at #16 on Inc.com’s roster of the fastest growing private companies in America. “The Inc. 500 list stands out where it really counts,” said Eric Schurenberg, Inc. president and editor-in-chief. “No one makes the Inc. 500 without building something great, usually from scratch.”

Alex Vratskides, Persado CEO and cofounder, called the recognition a “tremendous achievement” for his company. “It validates not only our dramatic growth, but also honors the transformative power of cognitive content technology, our pioneering customers, and our brilliant global team,” he said.

Persado Chief Revenue Officer Lawrence Whittle demonstrated Persado Go at FinovateEurope 2016 in London.

Persado demonstrated its messaging solution, Persado Go, at FinovateEurope 2016 in London this February. The company’s technology “replaces the guesswork of copywriting” by using algorithms to generate language for marketing emails, landing pages, push notifications, social media and other communications. Discussing the technology at FinovateEurope 2016 earlier this year, company CRO Lawrence Whittle said, “In simple terms, we generate the most persuasive message every time with every digital touchpoint with your customers.” And using the example of trying to drive up business among dormant credit-card customers, Whittle showed how Persado was able to quickly build multiple variations of an email message as part of a marketing campaign far faster than a team of copywriters. Whittle pointed out the advantages of machine learning in this context, saying that “these messages are not in any way a judgment around creativity, [but] about what might work in terms of motivating someone to take an action. We are literally analyzing billions of transactions to generate these sixteen messages.”

Persado has raised $66 million in total funding, including a $30 million Series C in April. The company includes Goldman Sachs, StarVest Partners, Bain Capital Ventures, Citi Ventures, and American Express Ventures among its investors. More than 80 global brands use Persado’s technology to enhance their marketing initiatives, earning an average conversion lift of more than 49% and an improvement of more than 68% in click-through rates. Founded in 2012 and originally from the U.K., Persado is headquartered in New York City.

Other Finovate and FinDEVr alums appearing on Inc.’s list include Kabbage (#183; 3-year growth of more than 20x; 2015 revenues of $97.4 million); Lighter Capital (#335; 3 -year growth of more than 11x; 2015 revenues of $4.3 million); and Tango Card (#402; 3-year growth of more than 9x; 2015 revenues of $6.2 million). Finishing just beyond the 500 mark was edo Interactive (#569; 3-year growth of more than 6x; 2015 revenues of $18.1 million).