Artificial intelligence (AI) -generated marketing campaign company Persado unveiled a new product this week, along with a fresh $30 million credit facility to fuel even more expansion.
Persado One, the new offering, provides personalized emotional engagement at scale. The company says the new development represents the “most significant advancement to date” of Persado’s AI platform. Available through the company’s Enterprise Level of service, Persado One uses deep learning algorithms to deliver personalized messaging to a customer based on their emotional profile.
The company is also launching a professional class of tools to help marketers predict response rates, generate higher performing campaigns, and refine language according to a brand’s style. At launch, the tools will be available for email and social media channels.
“The debut of Persado One and the expansion of Persado’s marketing language cloud solutions mark an important milestone for our company as we continue to reach a broader audience of marketers with tools to directly impact their business,” said Assaf Baciu, Co-Founder and SVP Product & Engineering at Persado. “These innovations are reflective of Persado’s success in generating ROI for the world’s leading brands and increasing marketplace demand.”
Silicon Valley Bank provided the credit facility, which Persado will use to “fuel the expansion of the Persado Marketing Language Cloud and further the rapid growth of the business.” Alex Vratskides, Persado Co-Founder and CEO said, “As a bank built around supporting innovation, Silicon Valley Bank is the ideal partner in our drive to challenge what’s possible in applying an industry-leading AI technology to marketing and beyond.”
Persado was founded in 2012 to offer brands insight into how consumers respond to their messages in different channels and scenarios. At FinovateEurope 2016, the company’s Chief Revenue Officer Lawrence Whittle launched Persado Go, an automated solution that offers business customers persuasive messaging in real-time via a self-service interface. In the demo, Whittle showed how a bank can create a marketing email to persuade dormant credit card clients to resume their relationship with the bank.
Since 2016, the company has seen a 3.6x increase in user numbers. Pesado counts Oracle, Salesforce, Cheetah Digital, and Oracle+Bronto, as clients and has expanded globally to Europe, Australia, Mexico, Japan, and the Republic of Korea.