| Presenter Profile
How they describe themselves: Kapitall is a whole new way to invest online and play the market. With our intuitive "drag-and-drop" interface, anyone can explore the market, build their skills with practice portfolios, analyze their choices with powerful yet easy-to-use tools, and share their ideas with like-minded investors, including their Facebook friends. And via a partnership with TD AMERITRADE, Kapitall users can now import “live” portfolios to track their holdings and make trades directly from Kapitall.
What they think makes them better: By making investing a more intuitive and social experience, Kapitall engages and empowers a far broader audience of online investors – particularly younger people who aren’t well-served by the tedium and complexity of established choices. To achieve this, Kapitall has transformed online investing from information-heavy, static webpages into a highly-interactive, visual experience inspired by social gaming – the way the next generation of investors prefers to learn, play and connect with others.
Key Executives: Gaspard de Dreuzy (CEO), Stephan Roche (President), Serge Kreiker (VP Product Development), Sally Wood (VP Business Development & Marketing), David Neubert (VP Trading), Cordell Ratzlaff (Creative Director)
Key Partnerships: Wall Street On Demand, TD AMERITRADE
Customers: Kapitall targets the next generation of investors – a large demographic of younger “digital natives” (ages 18-35) on the path to affluence. This target has a greater need to understand finance and take charge of their own investing than past generations, yet they are not well-served by today’s leading brokers. Kapitall is designed to make online investing work for them.
Contacts:
Bus. Dev. & Sales: Sally Wood, VP Business Development & Marketing, sally@kapitall.com, 212-965-8441
Press: Ellen Edelman, Spark PR, 908-322-8998
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