FinovateFall 2010 Video Archives >> Guardian Analytics


Website: www.guardiananalytics.com
HQ Location:
Los Altos, CA
Company Founded: March 2005
Product Being Demoed: FraudMAP version 4
Product Launched: October 2010
Metrics: Venture backed, nearly 30 employees, more than 200% year over year sales growth (2008-2009). Over 25 banks and CU’s use FraudMAP to protect 1.5 million accounts.




Presenter Profile How they describe themselves: Guardian Analytics provides innovative solutions to prevent online banking fraud, helping financial institutions of all sizes protect their customers, their business and their reputation. Guardian Analytics’ FraudMAP uniquely uses predictive behavioral analytics to monitor individual activity from login to transaction and proactively detect suspicious behavior, before money leaves an institution.  Forward-thinking institutions are bolstering their existing controls with FraudMAP for Retail Banking to protect consumer accounts and FraudMAP for Business Banking to protect their corporate accounts and ward off today’s sophisticated cyber crime. The company has deep market and technical expertise spanning data analytics, security, online banking, and fraud.

What they think makes them better: FraudMAP provides instant and transparent protection for all online banking customers against the widest variety of threats, both current and emerging.  Using Dynamic Account Modeling, FraudMAP builds predictive models of individual behavior, identifies suspicious online activity, and provides actionable alerts and rich investigation capabilities. Our approach automatically detects today’s – and tomorrow’s –threats, without requiring fraud rules development or maintenance.  FraudMAP is not threat or pattern specific, and provides coverage across the widest variety of attacks. And because FraudMAP is hosted, financial institutions receive the best possible protection with fast time to implementation, low up-front investment, and the lowest total cost of ownership.

Key Executives: Terry Austin (CEO), Craig Priess (Founder and VP Bus. Dev. & Products)

Investors: Foundation Capital, Sutter Hill Ventures

Key Board Members: Warren Weiss (Foundation Capital), Greg Sands (Sutter Hill Ventures), Irfan Salim (CEO, MarkMonitor), Greg Owens (CEO, Iron Planet), Terry Austin (CEO, Guardian Analytics)

Customers: 25 banks and credit unions rely on Guardian Analytics to protect their retail and business banking customers. Both large sophisticated national institutions and smaller community institutions with resource-constrained IT and operations staffs use FraudMAP to efficiently and effectively identify online account takeover and stop fraud.

Contacts:
Bus. Dev.: Craig Priess, Founder and VP Bus. Dev. & Products, cpriess@guardiananalytics.com,
650-383-9212
Sales: Eric LaBadie, VP, Sales, elabadie@guardiananalytics.com, 650-383-9211
Press: Shannon Walsh, Account Manager, The Bateman Group, swalsh@bateman-group.com,
415-503-1818

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