How they describe themselves: Meniga is a global leader in white-label digital banking solutions. Its award-winning products enable financial institutions, such as Unicredit, Swedbank, BPCE, Santander, Intesa, ING Direct, Commerzbank and mBank, to improve their online and mobile digital environment through a personalised customer experience of insights, advice, offers and recommendations using machine-learning capabilities, enriching the user experience of over 65 million digital banking users across 30 countries. Meniga has developed a framework for next-generation digital banking around advanced data consolidation and enrichment, meaningful customer engagement and new revenue opportunities.
How they describe their product/innovation: Meniga is in the business of helping banks build engagement and people improve their financial lives. Transactions are to banks what films are to Netflix, still they are mostly ignored in most banking apps. People want insight, overview and coaching when it comes to financial management, still most banking apps provide a limited experience in that regard. Last but not least, people want us to simplify their lives and ideally, have some fun while they are at it. At FinovateFall we will present our latest innovation and UX. Beyond banking features for the richest transactions out there, personalized challenges that have a measurable impact on your financial health and programmable banking features that take the hassle out of mundane bank actions.
Product distribution strategy: Direct to Business (B2B), through financial institutions