How they describe themselves: Alpharank maps customer graphs using debit/credit transactional and banking data. A customer graph gives a financial institution a unique edge in marketing, credit and fraud analytics.
How they describe their product/innovation: Alpharank increases the efficiency of financial institutions’ digital marketing efforts. Banks and credit unions acquire new deposits at lower cost using Alpharank’s Marketing Cloud – powered by the graph.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms