How they describe themselves: Ballooning Nest Eggs solves a pervasive, modern-day problem: Millennial parents prefer financial gifts for their kids, but rarely receive them beyond a few discrete life events because asking for money is awkward.
For the first time, our patented investment gifting app lets parents corral family and friends to pitch in and grow their kids’ wealth. Corral is the operative word: Without a way to subtly ask for financial gifts, most simply avoid the topic, leaving a major resource for growing their kids’ wealth – their network – on the sidelines.
Our app spurs financial gifting by immersing Millennials in their favored “currency” – social sharing – while giving financial firms entirely new ways to engage this coveted demographic.
How they describe their product/innovation: Our app strikes at the heart of what’s missing in the marketplace – all the social tools parents need to tastefully steer and conveniently enable their network to gift their kids money for their slew of celebrations. That covers talking digital birthday invitations, birth announcements and grin-worthy social updates, all connected to children’s investment accounts held with our financial partners.
Currently, parents can share their kids’ celebrations via social apps and manage their financial accounts. But until now, no platform connected the two domains or provided the social tools, central to our app, needed to prompt financial gifting. We bridge those gaps.
Product distribution strategy: Direct to Consumer (B2C), through financial institutions
Bus. Dev. & Press: Amy Moses, CEO & Founder, email@example.com