How they describe themselves: Saylent empowers financial institutions with data-driven insights and business tools to create profitable products and programs that the market desires.
How they describe their product/innovation: Insights – The Saylent Platform analyzes a financial institution’s internal data, combined with the most relevant external sources, to pinpoint areas of future value and growth in their customer relationships.
Actions – Provides clear, actionable information to reach customers with the products and services they need at that moment in their lives. We recommend a personalized marketing strategy based on data science and automate the outreach campaign to match goals and budgets.
Outcomes – With every campaign, our platform tracks and assesses results to measure the business value and return. Through machine learning, each future initiative is guided by these gained insights into customer data to improve the customer impact and ROI.
Product distribution strategy: Through financial institutions, through other fintech companies and platforms