How they describe themselves: Simpler Trading is a market-leading platform for interactive financial trading education that equips intermediate and advanced traders with accelerated trading know-how to help them take control of their financial future. Led by experts with 200 years of collective trading experience, trading ideas are implemented in real-time – via real investments made with personal accounts – across stocks and equity options, as well as futures and Forex. Founded in 2010, Simpler Trading has provided expert guidance and coaching to over 350,000 customers across the USA and globally.
How they describe their product/innovation: Trading charts and the software packages that aggregate them are extremely popular tools for trading the markets, as they provide a simple way to visualize and analyze historical prices for a particular market and how those prices have changed over time. While Simpler Trading recognizes the robust features of some of our competitors’ charting platforms, Simpler Charts offers a simpler, more succinct option to lower the barrier to entry for trading education. This lighter offering, combined with Simpler Trading’s educational content, will help new and/or struggling traders get from zero to trading confidently and consistently in substantially shorter time.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)