How they describe themselves: Only Adobe gives everyone – from emerging artists to global brands – everything they need to design and deliver exceptional digital experiences.
How they describe their product/innovation: We are demonstrating the ability to access an ATM through facial recognition. This includes 3 levels of authentication (face, pin and mobile device). We will show an individual initiating the experience through a mobile device and completing through an ATM (that we will mimic through a screen on a desktop). This will include several Adobe and MSFT solutions including cognitive services for facial recognition and even sentiment analysis (is the individual happy, angry) that will lead to a distinct experience.
Product distribution strategy: Direct to Business (B2B)