How they describe themselves: Prisma Campaigns is a smart omnichannel marketing orchestrator designed for financial institutions.
Based on customer data it allows FIs to effectively execute segmented and personalized campaigns through all digital and non-digital channels, providing relevant, personal and contextual offers that increase conversion rates. Prisma uses machine learning algorithms to automatically predict the next best marketing action for any specific customer in a specific context.
We help financial institutions to deepen their customer relationships, improve their share of wallet, and increase loyalty by allowing them to execute effective cross-selling campaigns across all their digital and non-digital channels.
How they describe their product/innovation: We are presenting a new version of the platform. This version and the demo are focused on two main concepts:
- How to close the gap between marketing and sales by letting the FI’s administer from a central place – not just the marketing campaigns, the personalized offers, etc., but also the complete acquisition and onboarding process that follows the interest declared by the customer (by clicking on a banner, for example).
- How to allow the FI to define and deploy the required conversion/acquisition processes for each campaign (online account opening, lend acquisition, credit card application, etc.) with a super-fast time to market and with minimal or no IT intervention.
Product distribution strategy: Direct to Business (B2B)