How they describe themselves: Relay is solving the billion-dollar customer engagement challenge by giving businesses the power to create the easiest and most convenient customer interactions. Based on the belief that self-service tools fail because they are generic and put all the work on the customer, Relay proactively engages customers with personalized, simplified support in their neediest moments. Financial services companies can now solve their toughest customer engagement challenges and meet rising consumer expectations for efficient and effective service through mobile communications. Leading organizations that must now compete on customer experience use Relay – a Gartner Cool Vendor – to create more profitable, lasting customer relationships.
How they describe their product/innovation: CX Builder enables businesses to design, configure, and automate hyper-personalized digital customer experiences within the Relay Platform. CX Builder makes it simple for businesses to scale their customer support efforts and easily solve in-the-moment needs for all customers with instant app-like experiences via a mobile-friendly customer feed that does not require customers to download anything. CX Builder is an intuitive drag-and-drop creation tool that empowers marketing, digital, and customer experience teams to build and test mobile-first experiences, make real-time updates, and optimize results based on individual customer needs, all without writing any code.
Product distribution strategy: Direct to Business (B2B), through financial institutions