How they describe themselves: ING Bank Śląski is one of the largest banks in Poland and aims at providing the best user experience to customers. One of its strategic priorities is this: “Think beyond traditional banking to develop new services and business models.”
ING offers SME and Mid-Corp entities a portfolio of products and services with the widest beyond banking offer in the market that includes accounting services, commerce platform, online insurance.
The latest addition to the offer is ING Invoice Financing, an innovative online tool that enables entrepreneurs and small companies to manage their liquidity issues.
How they describe their product/innovation: Entrepreneurs and SMEs often face liquidity issues. ING Invoice Financing is a simple and 100% on-line tool allowing them to receive their money earlier, in just a few clicks, without having to leave the office. No paper documents are needed throughout the whole process, nor is it required to meet the bank’s employee. Credit decisions are also taken instantly and clients are provided with cash by a bank transfer as soon as the invoice is confirmed by the buyer. What’s more, the company does not have to be an ING client or have any relation with ING.
Product distribution strategy: Direct to Business (B2B)