FinovateFall 2018 / BlueRush

Presenter Profile:

How they describe themselves: BlueRush created IndiVideo, the interactive personalized video platform for financial services. IndiVideo is a highly scalable personalized video platform built to provide data-driven video content in an easy to understand, entertaining and compelling manner.

BlueRush also offers a SaaS-based content engagement platform called DigitalReach, which aligns marketing, sales and compliance. Used by financial advisors, DigitalReach allows for the centralization, personalization, distribution, and tracking of content to ensure complete control over what is sent and to whom. Our products improve marketing and sales performance and generate greater client satisfaction and loyalty.

How they describe their product/innovation: Create a memorable experience, simplify complex products and ensure immediate relevancy using Bluerush’s Interactive Personalized Video platform, IndiVideo. The platform’s data-driven video content seamlessly fits into existing marketing infrastructure to accelerate the buyer journey. IndiVideo is built to cost effectively scale with no compromise to data security.

IndiVideo can now be deployed through a chatbot. The chatbot interprets client responses, feeds data to IndiVideo, and immediately generates a personalized video.

The end result? Interactive and personalized customer service improves the quality of the digital brand interaction, increasing customer satisfaction, and ultimately generating more revenue.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev.: Ted Mercer, VP Sales,, 416-203-0618 ext. 182
Press: Rielle Ullberg, Marketing Coordinator,, 416-203-0618 ext. 23

More Videos: FinovateFall 2018