Fraud-prevention company Guardian Analytics has launched its Omni-Channel Fraud Prevention solution that uses behavioral analytics and machine learning to prevent fraud across multiple channels.

The solution will be delivered in phases, the first of which is Omni-Channel Visual Analytics, which offers banks insight into customer fraud risk and behavior and a view of criminal activity. Subsequent phases include:

• Enterprise API
  An API for banks to capture data about customer behavior and context for all banking transactions
• Integrated Risk Database
  Storage for risk, account, and intelligence data that banks can use to enhance risk scoring and investigations
• Omni-Channel Risk Scoring
  Advanced behavioral analytics that calculate risk scores for each customer

Capital Bank is piloting the new release. Zahid Afzal, Capital Bank’s chief technology and operations executive, says the omnichannel solutions “provide us with even better defenses and more visibility into our customers and their fraud-risk levels, which are central to our ability to expand our offerings and to deliver the faster, lower friction experience our customers demand.”

The California-based company is making the solution available through its early adopter program. Subscription pricing for larger banks starts at $50,000 per year.

Guardian Analytics complements its behavioral analytics using behavior-based anomaly detection. The company studies fraudsters’ strategies and dynamically adapts to the threats by bolstering its solution to prevent attacks at its 400+ financial institution customers.

Guardian Analytics debuted FraudXCHANGE at FinovateFall 2012.

Banking fraud prevention company Guardian Analytics appointed a new president and CEO today.

Laurent Pacalin will take the place of Terry Austin who had been with the company since 2009.

Pacalin, who holds a master’s degree in electrical engineering from the Swiss Federal Institute of Technology, is an expert in analytics, financial crime and e-Commerce. He most recently worked as Group VP of Oracle Sales Cloud. Prior to that, Pacalin served as CMO of FICO.

Additionally Pacalin is co-founder of Clean Tech Open, an accelerator for clean tech startups helping to reduce climate change.

Guardian Analytics board member Skip Glass notes a bright future with Pacalin as chief executive:

“Laurent’s leadership skills and ability to scale high-growth organizations combined with a customer-centric approach and passion for innovation will have an immediate impact on the company’s success.”

Guardian Analytics is based in Mountain View, Calif., and was founded in 2005. The company demoed its FraudXCHANGE solution at FinovateFall 2012 in New York.