How they describe themselves: Born in a converted piano factory east of Toronto’s financial district, BlueRush empowers financial clients with interactive personalized videos which create engagement, motivate customer action, and gain valuable data insights for marketing optimization and a deeper understanding of the customer.
How they describe their product/innovation: BlueRush markets an interactive personalized video platform called IndiVideo. IndiVideo improves marketing and sales performance across the buyer journey from acquisition to engaging statements and customer retention.
Predictive analytics and customer data can filter through IndiVideo for intelligent video production. Customer interactions with personalized videos are captured for data analysis and deeper customer understanding.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms, licensed