How they describe themselves: All of Us is the first multi-sided investment platform that places the earning potential of financial institutions squarely into the hands of those who deserve it most: investors. All of Us moves beyond the promise of the popular ‘free trade’ platforms to introduce a radical new paradigm: Get Paid to Trade. Through unprecedented transparency, All of Us ensures every investor is empowered to achieve the kind of returns financial institutions are used to keeping quiet.
How they describe their product/innovation: Using the power of social engagement, coupled with sophisticated machine learning, All of Us is a web and mobile application that allows investors to tap into collective investment wisdom and group buying power, while maintaining control of assets as an individual. All of Us’ radically transparent pricing model ensures we don’t make money until our members do, and those fees are paid out of the savings we provide, not charged as fees to our members.
Product distribution strategy: Direct to Consumer (B2C)