How they describe themselves: ValidiFI redefines how financial service businesses measure risk and process payments. We are powering decisions and payments with proprietary data, technologies and customized strategies, to increase lift, reduce risk, and facilitate payments. Our proprietary technology combines machine learning algorithms, live payment instrument data, processing history, income verification and other real-time data to help financial institutions make smarter credit and payment decisions.
How they describe their product/innovation: We have built the most powerful pre-processing tool for financial institutions and merchants, the Payment Risk Optimizer (PRO). The PRO is a platform as a service (PaaS) that scrubs payment files for ACH and card payments, using proprietary payment instrument data services to assess the likelihood of a successful payment. Whether scheduling recurring payments for your customers, creating a subscription service, an on-demand marketplace, retail store, or gateway, PRO’s simple APIs and unmatched functionality help you validate funds availability before pro
Product distribution strategy: Direct to Business (B2B)