How they describe themselves: Kindur provides straightforward digital advice and financial tools to a rapidly growing population of retirees living in a complex, post-pension world. Kindur’s platform simplifies savings, insurance, Social Security and healthcare costs, enabling users to focus on actually enjoying retirement, rather than worrying about running out of money. Kindur is a financial company that leverages its proprietary technology and user-friendly interface to solve one of the most pressing challenges facing baby boomers-longevity.
How they describe their product/innovation: Kindur’s platform features a personalized retirement plan, which uses proprietary technology backed by the company’s extensive financial expertise. The tool looks at an individual’s entire financial picture to develop a set of recommendations to build a “Retirement Paycheck.” This paycheck uses smart technology to help sequence withdrawals from a customer’s retirement accounts to minimize taxes, which could add years to the life of their portfolio.
Product distribution strategy: Direct to Consumer (B2C)