FinovateFall 2019 / BreachRx

Presenter Profile:

How they describe themselves: Our company, BreachRx, has built SaaS-based software that automatically generates tailored breach response plans in the aftermath of a data breach. We do not defend against data breaches; we use a technology-first approach to help companies recover from a breach event effectively and efficiently. Our product will save enterprises millions of dollars in breach response costs.

How they describe their product/innovation: Our incident response platform is designed to help financial institutions recover from data breaches/cyber incidents more efficiently and in compliance with their regulatory and contractual obligations. Data breach response implicates several business functions including: IT, compliance, general counsel, outside counsel, communications/PR, and the C-suite. Our platform allows all of these disparate areas of the business to collaborate on the response in one place, in real-time, and to automate as many parts of the process as possible.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev. & Press: Anderson Lunsford, CEO,

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