How they describe themselves: Breach Clarity was founded in 2019 by industry veterans to empower consumers and their trusted financial provider experts to more effectively address risks of post-compromise fraud. Financial institutions who license a Premium version of the POC found on www.breachclarity.com can partner with their customers to improve account security, trust, financial health, and lower costs associated with third-party breaches.
How they describe their product/innovation: Simply enter the name (Anthem, Yahoo, etc.) of any publicly-reported data breach, and our dynamic patent-pending algorithm computes a 1-10 ID fraud risk rating, top identity-holder risks, and action steps (from freezing credit to adjusting FI alerts) that best reduce risk of all relevant identity crimes. First-mover delivery is early 2020, and follow-on versions will API to HaveIBeenPwned, dark web sources, and bill and merchant payment records to find affected breaches, along with FI account controls and more.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed