How they describe themselves: UBDI allows individuals to securely aggregate millions of data points about themselves from their social, financial, wearable, entertainment, and health accounts and monetize aggregated, anonymized insights from that data in the $76 billion financial and market research industries. Companies can study their ideal audience by analyzing authenticated, structured data combined with tailored qualitative responses that participants provide in a fraction of the time of traditional online surveys — while maintaining user privacy and complying with GDPR.
How they describe their product/innovation: UBDI’s consumer and business applications are being launched at Finovate. UBDI will demonstrate how users are privately matched with studies based on verified data such as “female in 30s who spent more than $100 on coffee in last month and runs more than 8 miles weekly” – all without holding PII. We will show our distributed query architecture and edge processing and demonstrate powerful new research possibilities that result from rich data sourced directly from individuals.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions
Bus. Dev.: Dana Budzyn, CEO & Co-Founder, firstname.lastname@example.org & Scott Weinberg, Strategic Partnerships, email@example.com
Press: Dana Budzyn, CEO & Co-Founder, firstname.lastname@example.org & Shane Green, Co-Founder & Executive Chair, email@example.com