How they describe themselves: Swiss blockchain startup SMART VALOR is creating a decentralized marketplace for tokenized alternative investments backed by secure custody for crypto assets. The tokenization of an asset (blockchain based securitization) enables a highly efficient way to create a digital record of an asset’s existence and transfer of ownership. SMART VALOR applies this concept to mostly illiquid assets such as private equity and hedge funds, private companies, real estate, collectibles and infrastructure. The company’s mission is to bridge the gap between traditional and crypto finance.
How they describe their product/innovation: SMART VALOR presents a blockchain based marketplace for alternative investments. The marketplace connects investors, asset issuers and service providers. It provides investors with an unprecedented access to alternative investment opportunities and increased liquidity in a secondary market. Asset issuers can access new capital channels and raise funds faster and more efficiently. Integral elements of the marketplace are governance systems and incentives facilitating a community-driven value creation.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed