How they describe themselves: ING Bank Śląski is one of the largest banks in Poland which aims at providing the best user experience for customers – responding to their behaviours, following market trends and implementing value-added services. The bank consistently delivers on its business strategy, which consists in increasing the scale of operations through welcoming clients and offering convenient and state-of-the art solutions. ING’s wide portfolio of beyond banking products and services for businesses include:
– accounting services
– an e-commerce platform (ALEO)
– an innovative reversed factoring solution.
Online insurance for businesses is the latest addition to this offer, as a reflection of ING’s drive for innovation.
How they describe their product/innovation: Online insurance for SME and Mid-Corp Clients is a simple, self-service and 24/7 offer. The wide range of policies includes the insurance of assets against fire and other perils, theft, insurance of electronic equipment against theft, damage and data loss, as well as business third party liability insurance. All the client needs is access to ING Business, the internet banking system, where a click of the button is enough to protect his business.
Product distribution strategy: Direct to Business (B2B)
Bus. Dev. & Sales: Adam Glodek, Head of SME MC Management Agile Center, email@example.com
Iwona Ziolkowska, Product Development Principal Expert, firstname.lastname@example.org
Press: Ewa Szerszen, Deputy Press Spokesperson, email@example.com