How they describe themselves: We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.
More than 100 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales opera.
How they describe their product/innovation: Backbase will introduce the “Customer OS”. The next generation of the Backbase Digital Banking Platform which combines Omni-Channel Banking, Agile Banking, Open Banking and Smart Banking in one total platform.
The demo will showcase how these 4 pillars come together in superior customer journeys across any channel.
Product distribution strategy: Direct to Business (B2B)