How they describe themselves: DataSine was built on the concept that personalisation has the power to dramatically change the way companies communicate with customers. As a result, the DataSine team has built a platform that goes beyond turning data into insight and actually makes psychometric insights actionable. We’re charting new territory leveraging the power of personalisation, artificial intelligence and machine learning. Our mission is to help large institutions around the globe build meaningful relationships with their customers. We believe that with a better understanding of customer needs, we can help brands in banking, insurance, retail, and beyond creating a truly personalized experience that fits into the twenty-first century.
How they describe their product/innovation: Our platform builds a rich personality profile for each customer, determining their personality, needs, and circumstances. Their profiles are then used to power data-driven individualised marketing strategies, ompimise the channel, timing and content of communications, and package personalised products to better reflect individual personalities, needs, and circumstances.
Product distribution strategy: Direct to Business (B2B), licensed