How they describe themselves: Be-IQ was born from a conviction that there has to be a better way to protect both businesses and consumers from poor financial decisions and that to do so, any new understanding had to account for the very irrationality that makes us human… our behaviours. As the the world’s first truly behavioural risk profiling service, Be-IQ is transforming how Banks, Robo services, and client-focused Financial Services companies, account for suitability and financial wellbeing.
How they describe their product/innovation: Be-IQ provides next-generation risk-profiling based on the behaviours that most influence financial decision making. Our research shows that nearly a quarter of individuals who traditionally measure as high risk are also highly loss averse! Be-IQ measures and caters for these behavioural contradictions using a gamified approach and, in doing so, provides a more human, whites-of-the-eyes understanding.
The service delivers a number of outcomes: Individual data against specific modules, a combined, single Behavioural Risk Score for investment planning, and a consumer facing Myers-Briggs type report that enables a foundation for financial wellbeing.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed
Bus. Dev. & Sales: Neil Bage, Founder & Head of Research & Development, firstname.lastname@example.org
Press: Neil Bage, Founder & Head of Research & Development, email@example.com
Michael Free, CEO & Founder, firstname.lastname@example.org