FinovateEurope 2018 / W.UP

Presenter Profile:

How they describe themselves: W.UP is a next-generation digital banking software company, helping financial institutions to increase digital sales and personalise customer interactions by identifying key moments in the customer journey and turning those into a happy digital banking experience. We do this with a team of highly skilled fintech specialists who developed on-premise and cloud-based products using the latest advanced analytical and machine learning tools. Our 15+ years of experience allows for fast implementations, turning ideas into projects and projects into success stories – on time and on budget.

How they describe their product/innovation: Sales.UP is a personalised banking sales solution:

  • Uses pre-built customer insights to create relevant, personalised and timely interactions with clients
  • Makes big data, advanced analytics, artificial intelligence and machine learning work for your bank to boost digital sales and client engagement
  • Is a core system-agnostic, SaaS-based solution, with a 3-month implementation period to any legacy system
  • Includes Data Universe, Insight Engine + Insight Store with pre-built actionable insights plus Campaign Management building on our 15+ years of frontend-developing experience

Product distribution strategy: Direct to Business (B2B)


Bus. Dev. & Sales: Tamás Braun, International Sales & Bus. Dev.,
Press: Tibor Mozsik, Marketing Manager,

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