FinovateEurope 2018 / Yoyo

Presenter Profile:

How they describe themselves: Yoyo is Europe’s fastest growing combined payment and loyalty marketing platform. Through its omni-channel point-of-sale network, Yoyo delivers the most frictionless payment and loyalty experience for consumers, whilst providing retailers with the tools to better engage, reward and retain their customers.

How they describe their product/innovation: With open banking only just coming into force, Yoyo’s the first company to tap into debit/credit card payment data to instantly apply a retailer’s loyalty points, stamps and other offers, whilst pushing an itemised receipt back into the card’s user’s associated banking app.

Already taking advantage of Starling Bank’s PSD2 compliant API, Yoyo can uniquely match card transactions with a retailer’s till transactions in real time, linking a customer’s basket with their card payment. We then apply our loyalty engine to the matched basket and frictionlessly reward the customer as if they had paid using the Yoyo app.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev.: Michael Rolph, CEO, CC:
Press: Georgia Hanias, PR Manager, CC:
Sales: Michael Rolph, CEO, CC:

More Videos: FinovateEurope 2018